Front of Pack Nutrition Labels: When do consumers use them and does this influence purchase intention?

JGCAA van Gent, Henk de Vries, J Rekom, L Jansen

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageEnglish
Title of host publicationEURAS Proceedings 2011 - Standards for Development
EditorsV.V. Fomin, K. Jakobs
Place of PublicationAachen
Pages331-349
Number of pages19
Volume5
Publication statusPublished - 8 Jun 2011

Research programs

  • RSM LIS
  • RSM MKT

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