Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined/Unknown
Pages (from-to)	483-490
Number of pages	8
Journal	Journal of Marketing Research
Volume	28
Issue number	4
Publication status	Published - 1991

Cite this

@article{742cd5d0a8b647679791cfbdfe701a88,

title = "Full-information maximum likelihood estimation of brand positioning maps using supermarket scanning data",

author = "Eric Waarts and MA Carree and Berend Wierenga",

year = "1991",

language = "Undefined/Unknown",

volume = "28",

pages = "483--490",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}