Fundraising on the internet

M Boeg; H Harmgart; S Huck; A M Jeffers

doi:10.1111/j.1467-6435.2011.00525.x

Fundraising on the internet

M Boeg, H Harmgart, S Huck, A M Jeffers

Economics

Research output: Contribution to journal › Article › Academic › peer-review

18 Citations (Scopus)

Abstract

We take a first step towards analysing fundraising on the internet. Internet fundraising allows amongst other things for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feedback information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. We discuss some possible explanations for this phenomenon.

Original language	English
Pages (from-to)	18-30
Number of pages	13
Journal	Kyklos
Volume	65
Issue number	1
DOIs	https://doi.org/10.1111/j.1467-6435.2011.00525.x
Publication status	Published - 2012

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10.1111/j.1467-6435.2011.00525.x

http://hdl.handle.net/1765/38279

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title = "Fundraising on the internet",

abstract = "We take a first step towards analysing fundraising on the internet. Internet fundraising allows amongst other things for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feedback information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. We discuss some possible explanations for this phenomenon.",

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Fundraising on the internet

Abstract

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