Further thoughts on CRM: Strategically embedding customer relationship management in organizations

PC Verhoef, F (Fred) Langerak

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of Publicationonbekend
PublisherRotterdam School of Management (RSM), EUR
Number of pages33
Publication statusPublished - 2002

Publication series

SeriesERS-2002-83-MKT

Cite this