Further thoughts on CRM: Strategically embedding customer relationship management in organizations

PC Verhoef, F (Fred) Langerak

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Place of Publication	onbekend
Publisher	Rotterdam School of Management (RSM), EUR
Number of pages	33
Publication status	Published - 2002

Series	ERS-2002-83-MKT

Cite this

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title = "Further thoughts on CRM: Strategically embedding customer relationship management in organizations",

author = "PC Verhoef and Langerak, \{F (Fred)\}",

year = "2002",

language = "Undefined/Unknown",

series = "ERS-2002-83-MKT",

publisher = "Rotterdam School of Management (RSM), EUR",

address = "Netherlands",

}

TY - BOOK

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AU - Verhoef, PC

AU - Langerak, F (Fred)

PY - 2002

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M3 - Report

T3 - ERS-2002-83-MKT

BT - Further thoughts on CRM: Strategically embedding customer relationship management in organizations

PB - Rotterdam School of Management (RSM), EUR

CY - onbekend

ER -