Abstract
In order to reduce the inconvenience of paper-based instructions, augmented reality (AR) glasses are introduced in companies to improve business. However, current streams of literature focus more on the technical side of AR, instead of behavioral or managerial. Therefore, we try to bridge this gap and investigate the effect of AR on workers’ performance together with its underlying mechanism. In a field study, we demonstrate that there is an immediate gain in performance improvement after a short-term AR usage. Specifically, based on information
processing theory and cognitive load theory, we propose that AR enables futuristic ways of information-delivery. By improving how workers absorb and process all the information, AR enhances workers’ efficiency in information processing and consequently improves performance effectiveness. Moreover, workers’ perception of extraneous cognitive load towards how information is presented significantly moderates AR’s effect on the efficiency of information
processing. Theoretical and managerial implications are further discussed.
processing theory and cognitive load theory, we propose that AR enables futuristic ways of information-delivery. By improving how workers absorb and process all the information, AR enhances workers’ efficiency in information processing and consequently improves performance effectiveness. Moreover, workers’ perception of extraneous cognitive load towards how information is presented significantly moderates AR’s effect on the efficiency of information
processing. Theoretical and managerial implications are further discussed.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 15th China Summer Workshop on Information Management (CSWIM 2022) |
| Pages | 307-312 |
| Publication status | Published - 2022 |