| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 117-118 |
| Number of pages | 2 |
| Journal | Holland Management Review |
| Volume | winter |
| Publication status | Published - 1995 |
| Externally published | Yes |
(F.V. Cepedes) Concurrent Marketing
F (Fred) Langerak, Harry Commandeur
Research output: Contribution to journal › Article › Academic › peer-review