| Original language | English |
|---|---|
| Pages (from-to) | 126-144 |
| Number of pages | 19 |
| Journal | Journal of Marketing |
| Volume | 83 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2019 |
Research programs
- ESE - MKT
- RSM MKT
Datasets
-
Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Returns
van Everdingen, Y. (Contributor), Hariharan, V. G. (Creator) & Stremersch, S. (Creator), 2019
DOI: 10.25384/sage.c.4445918.v1, https://sage.figshare.com/collections/Gear_Manufacturers_as_Contestants_in_Sports_Competitions_Breeding_and_Branding_Returns/4445918/1
Dataset