Gear Manufacturers as Contestants in Sports Competitions: Breeding and Branding Effects

Research output: Contribution to journalArticleAcademicpeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)126-144
Number of pages19
JournalJournal of Marketing
Volume83
Issue number3
DOIs
Publication statusPublished - 2019

Cite this