Gender Gaps in Deceptive Self-Presentation on Social-Media Platforms Vary With Gender Equality: A Multinational Investigation

DS (Daryna) Kolesnyk*, Martijn G. de Jong, Rik Pieters

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

6 Citations (Scopus)
85 Downloads (Pure)

Abstract

Deceptive self-presentation on social-media platforms appears to be common. However, its prevalence and determinants are still largely unknown, partly because admitting such behavior is socially sensitive and hard to study. We investigated deceptive self-presentation from the perspective of mating theories in two key domains: physical attractiveness and personal achievement. A truth-telling technique was used to measure deceptive self-presentation in a survey of 12,257 adults (51% female) across 25 countries. As hypothesized, men and women reported more deceptive self-presentation in the domain traditionally most relevant for their gender in a mating context. However, contrary to lay beliefs (N = 790), results showed larger gender differences in deceptive self-presentation in countries with higher gender equality because there is less gender-atypical (relative to gender-typical) deceptive self-presentation in these countries. Higher gender equality was also associated with less deceptive self-presentation for men and women worldwide.

Original languageEnglish
Pages (from-to)1952-1964
Number of pages13
JournalPsychological Science
Volume32
Issue number12
Early online date15 Nov 2021
DOIs
Publication statusPublished - Dec 2021

Bibliographical note

Funding Information:
We thank two anonymous reviewers for their insightful comments and suggestions, which helped us to improve this article.

Publisher Copyright:
© The Author(s) 2021.

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