Generalizing About Trade Show Effectiveness: A Cross-National Comparison

MG (Marnik) Dekimpe, PF Srinath Gopalakrishna, GL Lilien, C van den Bulte

Research output: Contribution to journal › Article › Academic › peer-review

Cite this

@article{40ac4f1b824e445da9ef237aed066801,

title = "Generalizing About Trade Show Effectiveness: A Cross-National Comparison",

author = "Dekimpe, {MG (Marnik)} and {Srinath Gopalakrishna}, PF and GL Lilien and {van den Bulte}, C",

year = "1997",

language = "Undefined/Unknown",

volume = "61",

pages = "55--64",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}