Get it together! Synergistic effects of causal and effectual decision-making logics on venture performance

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121 Citations (Scopus)

Abstract

Entrepreneurs rely on different decision-making logics when starting new ventures, including causal and effectual reasoning. Extant research suggests that venture performance is positively associated with both causal business planning and effectual action-orientation, but studies have not yet tested the synergistic potential of these two logics. We contribute to the debate on entrepreneurial decision making by exploring the interrelationship between causation and effectuation, detailing their main and interactive effects on venture performance. Using survey data collected on 1,453 entrepreneurs residing in 25 countries, we find that ventures benefit from using these two entrepreneurial logics in tandem.
Original languageEnglish
Pages (from-to)571-604
Number of pages34
JournalEntrepreneurship Theory and Practice
Volume42
Issue number4
DOIs
Publication statusPublished - 30 Nov 2016

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