Getting a Grip on the Saddle: Cycles or Chasms

D Chandrasekaran, GJ Tellis

Research output: Contribution to journalArticleAcademicpeer-review

20 Citations (Scopus)
2 Downloads (Pure)
Original languageEnglish
Pages (from-to)21-34
Number of pages14
JournalJournal of Marketing
Volume75
Issue number4
DOIs
Publication statusPublished - 2012

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