Getting a Grip on the Saddle: Cycles or Chasms

D Chandrasekaran, GJ Tellis

Research output: Contribution to journal › Article › Academic › peer-review

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@article{4466ba88e9414e7b9f4ef9f1cfd7b97c,

title = "Getting a Grip on the Saddle: Cycles or Chasms",

author = "D Chandrasekaran and GJ Tellis",

year = "2012",

doi = "10.1509/jmkg.75.4.21",

language = "English",

volume = "75",

pages = "21--34",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "4",

}