| Original language | English |
|---|---|
| Pages (from-to) | 21-34 |
| Number of pages | 14 |
| Journal | Journal of Marketing |
| Volume | 75 |
| Issue number | 4 |
| DOIs | |
| Publication status | Published - 2012 |
Research programs
- ESE - MKT
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Getting a Grip on the Saddle: Cycles or Chasms
- D Chandrasekaran
- , GJ Tellis
Research output: Contribution to journal › Article › Academic › peer-review
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