Getting closer and nicer; Partnerships in the supply chain

PMHM (Paul) Matthyssens, C van den Bulte

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing Strategies: New Approaches, New Techniques
Editors	M. McDonald
Place of Publication	Oxford
Pages	103-118
Number of pages	278
Publication status	Published - 1995

Cite this

@inbook{d37daa489ad14d74b3becd42ad083186,

title = "Getting closer and nicer; Partnerships in the supply chain",

author = "Matthyssens, {PMHM (Paul)} and {van den Bulte}, C",

year = "1995",

language = "Undefined/Unknown",

isbn = "0080425720",

pages = "103--118",

editor = "M. McDonald",

booktitle = "Marketing Strategies: New Approaches, New Techniques",

}