| Original language | Undefined/Unknown |
|---|---|
| Pages (from-to) | 259-270 |
| Number of pages | 12 |
| Journal | Journal of Economic Psychology |
| Volume | 18 |
| Issue number | 2-3 |
| Publication status | Published - 1997 |
Globalisation of marketing communication?
WF van Raaij
Research output: Contribution to journal › Article › Academic › peer-review
35
Citations
(Scopus)