Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationInnovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies
EditorsM. Ding, J. Eliashberg, S. Stremersch
Publication statusPublished - 2013

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