Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies
Editors	M. Ding, J. Eliashberg, S. Stremersch
Publisher	Springer-Verlag
Publication status	Published - 2013

Research programs

@inbook{563fd801aabd422582a025547082cbf1,

title = "Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies",

author = "UAK Betz and \{Almeida Camacho\}, Nuno and M Gerards and Stefan Stremersch",

year = "2013",

language = "English",

editor = "M. Ding and J. Eliashberg and S. Stremersch",

booktitle = "Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies",

publisher = "Springer-Verlag",

address = "Germany",

}

Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies. / Betz, UAK; Almeida Camacho, Nuno; Gerards, M et al.
Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies. ed. / M. Ding; J. Eliashberg; S. Stremersch. Springer-Verlag, 2013.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - Grassroots Innovation: A Promising Innovation Paradigm for Pharmaceutical Companies

AU - Betz, UAK

AU - Almeida Camacho, Nuno

AU - Gerards, M

AU - Stremersch, Stefan

PY - 2013

Y1 - 2013

M3 - Chapter

BT - Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices, Research, and Policies

A2 - Ding, M.

A2 - Eliashberg, J.

A2 - Stremersch, S.

PB - Springer-Verlag

ER -