Growing the Volunteer Pool: Identifying Non-Volunteers Most Likely to Volunteer

Leonie Lockstone-Binney*, Kirsten Holmes, Lucas C.P.M. Meijs, Melanie Oppenheimer, Debbie Haski-Leventhal, Ross Taplin

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
127 Downloads (Pure)


There are ongoing management and societal challenges affecting volunteering participation. These place a premium on organizations identifying individuals that currently do not volunteer but have the willingness and capacity to do so, the “Potentials”. Supplementing the limited non-volunteer literature, we seek to quantify this potential volunteer pool using constructs aligned to the willingness, capability and availability dimensions from Meijs et al.’s (Volunt Action 8:36–54, 2006) volunteerability framework. Using binary logistic regression testing with a nationally representative sample of Australian volunteers and non-volunteers, we found partial support for the framework’s willingness and capability dimensions determining volunteer status. We then applied a predictive equation to the non-volunteer sample to calculate their percentage likelihood of volunteering, to identify a cohort of “Potential” volunteers. Further testing revealed statistically significant differences between this cohort compared to other non-volunteers based on various interventions for promoting volunteering. The implications of our novel study and an associated research agenda are discussed.

Original languageEnglish
Number of pages18
Publication statusPublished - 10 Sept 2021

Bibliographical note

Funding Information:
This work was supported by the Australian Research Council Linkage Projects scheme (Grant LP140100528) awarded to a team comprising the second author (lead chief investigator) and the first, third, fourth and fifth authors.

Publisher Copyright:
© 2021, International Society for Third-Sector Research.


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