Handbook of Marketing Decision Models

Research output: Book/Report/Inaugural speech/Farewell speech › Book editing › Academic

Original language	English
Place of Publication	Cham (Switzerland)
Publisher	Springer Nature
Number of pages	598
Edition	International Series in Operations Research & Management Science
DOIs	https://doi.org/10.1007/978-3-319-56941-3
Publication status	Published - 2017

Series	International Series in Operations Research & Management Science
Volume	254

Access to Document

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title = "Handbook of Marketing Decision Models",

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