Handbook of Marketing Decision Models

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Original language	Dutch
Place of Publication	New york
Publisher	Springer Science+Business Media
Number of pages	630
ISBN (Print)	9780387782126
DOIs	https://doi.org/10.1007/978-0-387-78213-3
Publication status	Published - 2008

Series	International Series in Operations Research & Management Science

Access to Document

@book{13bdd5dd54a24601aa3a3420f5d75df9,

title = "Handbook of Marketing Decision Models",

author = "Berend Wierenga",

year = "2008",

doi = "10.1007/978-0-387-78213-3",

language = "Dutch",

isbn = "9780387782126",

series = "International Series in Operations Research \& Management Science",

publisher = "Springer Science+Business Media",

address = "Germany",

}