Hard versus Soft Franchising

George Hendrikse, J Windsperger

Research output: Chapter/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationFranchise Soft of Hard
EditorsJ.A.I.M. Burgers
Pages47-54
Number of pages112
Publication statusPublished - 2010

Publication series

SeriesDe Ton Vervoort Serie
VolumeApril 2010

Research programs

  • RSM ORG

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