Health and marketing: the emergence of a new field of research

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51 Citations (Scopus)

Original language	English
Pages (from-to)	229-233
Number of pages	5
Journal	International Journal of Research in Marketing
Volume	25
Issue number	4
DOIs	https://doi.org/10.1016/j.ijresmar.2008.09.002
Publication status	Published - 2008

Research programs

@article{4bf4bec9e0964e2a801e36b20918ed56,

title = "Health and marketing: the emergence of a new field of research",

author = "Stefan Stremersch",

year = "2008",

doi = "10.1016/j.ijresmar.2008.09.002",

language = "English",

volume = "25",

pages = "229--233",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier",

number = "4",

}