Help! I need somebody - investigating entrepreneurs' support-seeking behavior in online communities

Marie Madeleine Meurer, Matthias Waldkirch, Peter Schou, Eliane Bucher, Katrin Burmeister-Lamp

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Abstract


The COVID-19 crisis has caused significant and unforeseen problems for entrepreneurs. Normally, entrepreneurs would seek social support in their networks to help deal with these issues. However, due to social distancing, physical networking is more difficult, and instead, entrepreneurs have to turn to alternative support sources, such as online communities. We, therefore, investigate support-seeking in online communities during the COVID-19 pandemic, and thereby uncover
action possibilities that online communities offer to entrepreneurs. We analyze conversation data from an online community of entrepreneurs on Reddit (r/startups) between January 1st and July 7th, 2020, totaling 64’718 community posts. Through a qualitative analysis, we outline what types
of support entrepreneurs seek, how support-seeking unfolds, and discover four affordances that online communities offer: Online communities help entrepreneurs to resolve problems, reframe their problems, reflect on their situation and refocus thinking and efforts. Our paper contributes to (1) the debate around entrepreneurs’ support during the COVID-19 pandemic, (2) the knowledge about digital entrepreneurial support-seeking, and (3) the growing interest in the digital affordances that entrepreneurs can access through technologies, such as online communities.
Original languageEnglish
Title of host publicationFrontiers of Entrepreneurship Research Proceedings
Chapter4
Pages91-96
Number of pages6
Volume41
Edition1
Publication statusPublished - 2021
Externally publishedYes

Publication series

SeriesFrontiers of entrepreneurship research
ISSN0740-7416

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