| Original language | English |
|---|---|
| Title of host publication | Proceedings 21th European Marketing Academy Conference |
| Pages | 90-107 |
| Number of pages | 18 |
| Publication status | Published - 1991 |
Hierarchical scaling of marketing decision support systems
Berend Wierenga, PAM Oude Ophuis, KRE Huizingh, PAFM van Campen
Research output: Chapter/Conference proceeding › Chapter › Academic