Hierarchical scaling of marketing decision support systems

Berend Wierenga, PAM Oude Ophuis, KRE Huizingh, PAFM van Campen

Research output: Chapter/Conference proceedingChapterAcademic

Original languageUndefined/Unknown
Title of host publicationProceedings 21th European Marketing Academy Conference
Editors@ @
Pages90-107
Number of pages18
Publication statusPublished - 1991

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