Hierarchical Scaling of Marketing Decision Support Systems

Berend Wierenga, PAM Oude Ophuis, KRE Huizingh, PAFM van Campen

Research output: Contribution to journal › Article › Academic › peer-review

10 Citations (Scopus)

Cite this

@article{20c5b68b5ae04ad08759088b030e0cf8,

title = "Hierarchical Scaling of Marketing Decision Support Systems",

author = "Berend Wierenga and {Oude Ophuis}, PAM and KRE Huizingh and {van Campen}, PAFM",

year = "1994",

language = "Undefined/Unknown",

volume = "12",

pages = "219--232",

journal = "Decision Support Systems",

issn = "0167-9236",

publisher = "Elsevier",

number = "3",

}