| Original language | English |
|---|---|
| Title of host publication | Proceedings 21th European Marketing Academy Conference |
| Pages | 90-107 |
| Number of pages | 18 |
| Publication status | Published - 1991 |
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Hierarchical scaling of marketing decision support systems
- Berend Wierenga
- , PAM Oude Ophuis
- , KRE Huizingh
- , PAFM van Campen
Research output: Chapter/Conference proceeding › Chapter › Academic