History as a dog and pony show? The (mis)uses of history for marketing by Wells Fargo & Company

Sjoerd Keulen

Research output: Chapter/Conference proceedingConference proceedingAcademicpeer-review

Original languageUndefined/Unknown
Title of host publicationVarieties, Alternatives and Deviations in Marketing History: proceedings of the 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM): Copenhagen Business School, Copenhagen, Denmark, May 30-June 2, 2013
Place of PublicationCopenhagen
Pages115-129
Number of pages15
Publication statusPublished - 30 May 2013
Externally publishedYes

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