@inproceedings{5646c7d334d945b487bb30fceb398454,
title = "History as a dog and pony show? The (mis)uses of history for marketing by Wells Fargo \& Company",
author = "Sjoerd Keulen",
year = "2013",
month = may,
day = "30",
language = "Undefined/Unknown",
pages = "115--129",
booktitle = "Varieties, Alternatives and Deviations in Marketing History: proceedings of the 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM): Copenhagen Business School, Copenhagen, Denmark, May 30-June 2, 2013",
}