History Matters: The Path Dependency of Place Brands

E Braun

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	English
Title of host publication	International Place Branding Yearbook 2011: Managing Reputational Risk
Editors	F. Go, R. Govers
Publisher	Palgrave Macmillan
Pages	39-46
Number of pages	272
ISBN (Print)	9780230279537
Publication status	Published - 2011

Cite this

@inbook{5a3390bd0e3a4308ab91c1052d02adf5,

title = "History Matters: The Path Dependency of Place Brands",

author = "E Braun",

year = "2011",

language = "English",

isbn = "9780230279537",

pages = "39--46",

editor = "F. Go and R. Govers",

booktitle = "International Place Branding Yearbook 2011: Managing Reputational Risk",

publisher = "Palgrave Macmillan",

address = "United Kingdom",

}