History Matters: The Path Dependency of Place Brands

E Braun

Research output: Chapter/Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationInternational Place Branding Yearbook 2011: Managing Reputational Risk
EditorsF. Go, R. Govers
Pages39-46
Number of pages272
Publication statusPublished - 2011

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