Original language | English |
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Title of host publication | International Place Branding Yearbook 2011: Managing Reputational Risk |
Editors | F. Go, R. Govers |
Publisher | Palgrave Macmillan |
Pages | 39-46 |
Number of pages | 272 |
ISBN (Print) | 9780230279537 |
Publication status | Published - 2011 |
History Matters: The Path Dependency of Place Brands
E Braun
Research output: Chapter/Conference proceeding › Chapter › Academic