| Original language | English |
|---|---|
| Title of host publication | International Place Branding Yearbook 2011: Managing Reputational Risk |
| Editors | F. Go, R. Govers |
| Pages | 39-46 |
| Number of pages | 272 |
| Publication status | Published - 2011 |
History Matters: The Path Dependency of Place Brands
E Braun
Research output: Chapter/Conference proceeding › Chapter › Academic