Hoe zwak of hoe is sterk is marketingonderzoek?

PSH Leeflang, WF van Raaij

Research output: Contribution to journalArticleProfessional

Original languageUndefined/Unknown
Pages (from-to)D17-D23
Number of pages7
JournalEconomisch-Statistische Berichten
Volume84
Issue number4184
Publication statusPublished - 1999

Research programs

  • RSM MKT

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