How a Traditional Company Seeded New Analytics Capabilities

G Gust, C M Flath, Tobias Brandt, P Ströhle, D Neumann

Research output: Contribution to journal › Article › Academic › peer-review

33 Citations (Scopus)

Cite this

@article{c4159e5d8e30497bbd76a897bc88c9b3,

title = "How a Traditional Company Seeded New Analytics Capabilities",

author = "G Gust and Flath, {C M} and Tobias Brandt and P Str{\"o}hle and D Neumann",

year = "2017",

language = "English",

volume = "16",

pages = "215--230",

journal = "MIS Quarterly Executive",

issn = "1540-1960",

publisher = "Indiana University Press",

number = "3",

}