How a Traditional Company Seeded New Analytics Capabilities

G Gust, C M Flath, Tobias Brandt, P Ströhle, D Neumann

Research output: Contribution to journalArticleAcademicpeer-review

43 Citations (Scopus)
Original languageEnglish
Pages (from-to)215-230
Number of pages16
JournalMIS Quarterly Executive
Volume16
Issue number3
Publication statusPublished - 2017

Research programs

  • RSM LIS

Cite this