How and When the Marketing-R&D Interface affects the new product performance of companies

MAAM Leenders, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Number of pages37
EditionERASM Management Report Series 38-1999
Publication statusPublished - 1999

Publication series

SeriesERASM Management Report Series
Volume38-1999

Cite this