How and when the marketing - R&D interface affects the new product performance of companies

MAAM Leenders, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportProfessional

Original languageUndefined/Unknown
Number of pages37
EditionManagement Report Series 38
Publication statusPublished - 1999

Publication series

SeriesManagement Report Series
Volume38

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