How and Why Decision Models Influence Marketing Resource Allocations

GL Lilien, A Rangaswamy, K Starke, Gerrit van Bruggen

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Publisher	Erasmus Research Institute of Management (ERIM)
Number of pages	51
Publication status	Published - 2001

Series	ERIM Report Series Research in Management (issn 1566-5283)

ERS-2001-33-MKT

Cite this

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title = "How and Why Decision Models Influence Marketing Resource Allocations",

author = "GL Lilien and A Rangaswamy and K Starke and {van Bruggen}, Gerrit",

note = "ERS-2001-33-MKT",

year = "2001",

language = "Undefined/Unknown",

series = "ERIM Report Series Research in Management (issn 1566-5283)",

publisher = "Erasmus Research Institute of Management (ERIM)",

address = "Netherlands",

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TY - BOOK

T1 - How and Why Decision Models Influence Marketing Resource Allocations

AU - Lilien, GL

AU - Rangaswamy, A

AU - Starke, K

AU - van Bruggen, Gerrit

N1 - ERS-2001-33-MKT

PY - 2001

Y1 - 2001

UR - http://www.eur.nl/WebDOC/doc/erim/erimrs20010608160022.pdf

M3 - Report

T3 - ERIM Report Series Research in Management (issn 1566-5283)

BT - How and Why Decision Models Influence Marketing Resource Allocations

PB - Erasmus Research Institute of Management (ERIM)

ER -