How and Why Decision Models Influence Marketing Resource Allocations

GL Lilien, A Rangaswamy, K Starke, Gerrit van Bruggen

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
PublisherErasmus Research Institute of Management (ERIM)
Number of pages51
Publication statusPublished - 2001

Publication series

SeriesERIM Report Series Research in Management (issn 1566-5283)

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