How art market actors experience market emergence in an unequal field: placing Brazilian contemporary art in the global art market

Amanda Brandellero*

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

2 Downloads (Pure)

Abstract

This paper contributes to art marketing and consumption literature by studying how art market participants from Brazil–a market considered “emergent”–position themselves in the global art market. Drawing on qualitative interviews with 60 art market participants and participant observation in Sao Paulo and Rio de Janeiro, the paper shows how position and validation gains are understood as entailing practices of (ex)change (or troca in Portuguese) at the individual and field level. Beyond the extension of their social networks and circulation in art market circuits outside Brazil, art market participants understood their positioning gains as dependent on changes to (the perceptions of) art market practices and operating context, and the negotiation of alternative valuations of Brazilian contemporary art in the global art market, addressing power inequalities.

Original languageEnglish
Pages (from-to)525-545
Number of pages21
JournalConsumption Markets and Culture
Volume25
Issue number6
DOIs
Publication statusPublished - 2022

Bibliographical note

Publisher Copyright:
© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group.

Research programs

  • ESHCC A&CS

Fingerprint

Dive into the research topics of 'How art market actors experience market emergence in an unequal field: placing Brazilian contemporary art in the global art market'. Together they form a unique fingerprint.

Cite this