How Assortment Variety Affects Assortment Attractiveness: A Consumer Perspective

E van Ketel

Research output: Types of ThesisDoctoral ThesisInternal

Original languageUndefined/Unknown
Awarding Institution
  • Erasmus University Rotterdam
Supervisors/Advisors
  • van Bruggen, Gerrit, Supervisor
  • Smidts, Ale, Supervisor
  • Dekimpe, Doctoral committee member
  • Pieters, Doctoral committee member
  • Wierenga, Berend, Doctoral committee member
Award date20 Jan 2006
Place of PublicationRotterdam
Print ISBNs9058921018
Publication statusPublished - 20 Jan 2006

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