How BMW Is Defusing the Demographic Time Bomb

CH Loch, Fabian Sting, N Bauer, H Mauermann

Research output: Contribution to journalArticleAcademicpeer-review

71 Citations (Scopus)


In June 2007, Nikolaus Bauer, the head of BMW¿s 2,500-employee power train plant in Dingolfing, Lower Bavaria, was worrying about what looked like an inevitable decline in the productivity of an aging workforce in the years ahead. With two of his production managers, Peter Jürschick and Helmut Mauermann (a coauthor, with Bauer), he developed an innovative, bottom-up approach for improving productivity that the company is now testing and refining in plants in the United States, Germany, and Austria. The goal is to incorporate it across BMW¿s global manufacturing organization.
Original languageEnglish
Pages (from-to)99-102
Number of pages4
JournalHarvard Business Review
Issue number3
Publication statusPublished - 2010


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