TY - JOUR
T1 - How BMW Is Defusing the Demographic Time Bomb
AU - Loch, CH
AU - Sting, Fabian
AU - Bauer, N
AU - Mauermann, H
PY - 2010
Y1 - 2010
N2 - In June 2007, Nikolaus Bauer, the head of BMW¿s 2,500-employee power train plant in Dingolfing, Lower Bavaria, was worrying about what looked like an inevitable decline in the productivity of an aging workforce in the years ahead. With two of his production managers, Peter Jürschick and Helmut Mauermann (a coauthor, with Bauer), he developed an innovative, bottom-up approach for improving productivity that the company is now testing and refining in plants in the United States, Germany, and Austria. The goal is to incorporate it across BMW¿s global manufacturing organization.
AB - In June 2007, Nikolaus Bauer, the head of BMW¿s 2,500-employee power train plant in Dingolfing, Lower Bavaria, was worrying about what looked like an inevitable decline in the productivity of an aging workforce in the years ahead. With two of his production managers, Peter Jürschick and Helmut Mauermann (a coauthor, with Bauer), he developed an innovative, bottom-up approach for improving productivity that the company is now testing and refining in plants in the United States, Germany, and Austria. The goal is to incorporate it across BMW¿s global manufacturing organization.
UR - http://hbr.org/2010/03/the-globe-how-bmw-is-defusing-the-demographic-time-bomb/ar/1
M3 - Article
SN - 0017-8012
VL - 88
SP - 99
EP - 102
JO - Harvard Business Review
JF - Harvard Business Review
IS - 3
ER -