How disclosure type affects adolescents’ persuasion knowledge of embedded advertising in music videos

Robert Cartwright, Suzanna Opree, EA van Reijmersdal

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 29 Jun 2017
Event16th International Conference on Research in Advertising - Ghent, Belgium
Duration: 29 Jun 20171 Jul 2017

Conference

Conference16th International Conference on Research in Advertising
CityGhent, Belgium
Period29/06/171/07/17

Research programs

  • ESHCC M&C

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