How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations

Research output: Chapter/Conference proceedingChapterProfessional

Original languageUndefined/Unknown
Title of host publicationProceedings Marketing Science Conference, Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8
EditorsO. Heil
Place of PublicationWiesbaden, Germany
Publication statusPublished - 2001

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