How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations

J Rekom; Berend Wierenga

How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations

J Rekom
, Berend Wierenga

Department of Marketing Management

Research output: Chapter/Conference proceeding › Chapter › Professional

Original language	Undefined/Unknown
Title of host publication	Proceedings Marketing Science Conference, Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8
Editors	O. Heil
Place of Publication	Wiesbaden, Germany
Publication status	Published - 2001

Research programs

RSM MKT

Cite this

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title = "How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations",

author = "J Rekom and Berend Wierenga",

year = "2001",

language = "Undefined/Unknown",

editor = "O. Heil",

booktitle = "Proceedings Marketing Science Conference, Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8",

}

How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations. / Rekom, J; Wierenga, Berend.
Proceedings Marketing Science Conference, Marketing Science: A two-way street linking theory and practice, Wiesbaden, Germany, July 5-8. ed. / O. Heil. Wiesbaden, Germany, 2001.

Research output: Chapter/Conference proceeding › Chapter › Professional