How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR

Guido Berens, J Rekom

Research output: Chapter/Conference proceedingChapterAcademic

8 Citations (Scopus)
Original languageEnglish
Title of host publicationFacets of Corporate Identity, Communication and Reputation
EditorsT.C. Melewar
Place of PublicationLondon
Number of pages24
ISBN (Print)9780415405287
Publication statusPublished - 2008

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