How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR

Research output: Chapter/Conference proceeding › Chapter › Academic

9 Citations (Scopus)

Original language	English
Title of host publication	Facets of Corporate Identity, Communication and Reputation
Editors	T.C. Melewar
Place of Publication	London
Publisher	Routledge
Pages	96-119
Number of pages	24
ISBN (Print)	9780415405287
Publication status	Published - 2008

Research programs

@inbook{b5946ccce8d34d5a8bdf9f60cc4e6e57,

title = "How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR",

author = "Guido Berens and J Rekom",

year = "2008",

language = "English",

isbn = "9780415405287",

pages = "96--119",

editor = "T.C. Melewar",

booktitle = "Facets of Corporate Identity, Communication and Reputation",

publisher = "Routledge",

address = "United States",

}