How the Impact of Integration of Marketing and R&D Differs Depending on a Firm's Resources and its Strategic Scope

MAAM Leenders, Berend Wierenga

Research output: Book/Report/Inaugural speech/Farewell speechReportAcademic

Original languageUndefined/Unknown
Place of Publicationonbekend
PublisherRotterdam School of Management (RSM), EUR
Number of pages45
EditionERIM Report Series ERS-2002-6
Publication statusPublished - 2002

Publication series

SeriesERIM Report Series

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