How the Impact of Integration of Marketing and R&D Differs Depending on a Firm's Resources and its Strategic Scope

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

Original language	Undefined/Unknown
Place of Publication	onbekend
Publisher	Rotterdam School of Management (RSM), EUR
Number of pages	45
Edition	ERIM Report Series ERS-2002-6
Publication status	Published - 2002

Series	ERIM Report Series
Volume	ERS-2002-6

Cite this

@book{8ce238dfc71241619fe1e8a6ece95cb2,

title = "How the Impact of Integration of Marketing and R&D Differs Depending on a Firm's Resources and its Strategic Scope",

author = "MAAM Leenders and Berend Wierenga",

year = "2002",

language = "Undefined/Unknown",

series = "ERIM Report Series",

publisher = "Rotterdam School of Management (RSM), EUR",

address = "Netherlands",

edition = "ERIM Report Series ERS-2002-6",

}

ERIM Report Series ERS-2002-6 ed. onbekend : Rotterdam School of Management (RSM), EUR, 2002. 45 p. (ERIM Report Series, Vol. ERS-2002-6).

Research output: Book/Report/Inaugural speech/Farewell speech › Report › Academic

TY - BOOK

T1 - How the Impact of Integration of Marketing and R&D Differs Depending on a Firm's Resources and its Strategic Scope

AU - Leenders, MAAM

AU - Wierenga, Berend

PY - 2002

Y1 - 2002

M3 - Report

T3 - ERIM Report Series

BT - How the Impact of Integration of Marketing and R&D Differs Depending on a Firm's Resources and its Strategic Scope

PB - Rotterdam School of Management (RSM), EUR

CY - onbekend

ER -