How to add Value to a Product through Advertising

HJ Riezebos

How to add Value to a Product through Advertising

HJ Riezebos

Research output: Chapter/Conference proceeding › Chapter › Academic

Original language	Undefined/Unknown
Title of host publication	Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994
Editors	J. Bloemer, J. Lemmink, H. Kasper
Place of Publication	Maastricht
Pages	879-898
Number of pages	20
Publication status	Published - 1994
Externally published	Yes

Cite this

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title = "How to add Value to a Product through Advertising",

author = "HJ Riezebos",

year = "1994",

language = "Undefined/Unknown",

isbn = "9080192910",

pages = "879--898",

editor = "J. Bloemer and J. Lemmink and H. Kasper",

booktitle = "Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994",

}

How to add Value to a Product through Advertising. / Riezebos, HJ.
Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994. ed. / J. Bloemer; J. Lemmink; H. Kasper. Maastricht, 1994. p. 879-898.

Research output: Chapter/Conference proceeding › Chapter › Academic

TY - CHAP

T1 - How to add Value to a Product through Advertising

AU - Riezebos, HJ

PY - 1994

Y1 - 1994

M3 - Chapter

SN - 9080192910

SP - 879

EP - 898

BT - Marketing: Its Dynamics and Challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994

A2 - Bloemer, J.

A2 - Lemmink, J.

A2 - Kasper, H.

CY - Maastricht

ER -