In this chapter, I describe some personal reflections and insights, which I have gained over the years on how to (effectively) lead an academic marketing department. I make a big plea for keeping things simple, letting go of control, and cherishing the power and creativity that is in most people, when given the freedom to work on the things they really care about. Incentives and extrinsic rewards work, but I think that benefitting from intrinsic motivations is superior. The main goal of academic leadership is to challenge, encourage, and facilitate people so that all the potential they have in them will be realized. Professionals should be trusted, and leadership should be able to do this.
|Title of host publication||How to Lead Academic Departments Successfully|
|Editors||Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra Uth Thomsen|
|Publisher||Edward Elgar Publishing|
|Number of pages||11|
|Publication status||Published - 7 Dec 2021|