Abstract
This article is based on the paper Predicting and Managing Consumers¿ Package Size Impressions, written by Nailya Ordabayeva & Pierre Chandon and published in the American Marketing Association Journal of Marketing, Vol. 77 (September 2013), 123-137. RePub http://repub.eur.nl/pub/39532.
| Original language | English |
|---|---|
| Pages (from-to) | 11-13 |
| Number of pages | 3 |
| Journal | RSM Insight |
| Volume | 16 |
| Issue number | 4 |
| Publication status | Published - 2013 |