How to manage consumers¿ packaging perceptions

N Ordabayeva

Research output: Contribution to journalArticleProfessional

Abstract

This article is based on the paper Predicting and Managing Consumers¿ Package Size Impressions, written by Nailya Ordabayeva & Pierre Chandon and published in the American Marketing Association Journal of Marketing, Vol. 77 (September 2013), 123-137. RePub http://repub.eur.nl/pub/39532.
Original languageEnglish
Pages (from-to)11-13
Number of pages3
JournalRSM Insight
Volume16
Issue number4
Publication statusPublished - 2013

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