This article is based on the paper Predicting and Managing Consumers¿ Package Size Impressions, written by Nailya Ordabayeva & Pierre Chandon and published in the American Marketing Association Journal of Marketing, Vol. 77 (September 2013), 123-137. RePub http://repub.eur.nl/pub/39532.
|Number of pages||3|
|Publication status||Published - 2013|