TY - JOUR
T1 - How tolerable is delay?
T2 - Consumers' evaluations of internet web sites after waiting
AU - Dellaert, Benedict G.C.
AU - Kahn, Barbara E.
PY - 1999
Y1 - 1999
N2 - The effect of waiting times on consumers' retrospective evaluations of internet web sites is investigated in four computer-based experiments. Results show that waiting can, but does not always, negatively affect evaluations of web sites. They also show that the potential negative effects of waiting can be neutralized by effectively managing waiting experiences. A conceptual framework and formal random utility model are introduced.
AB - The effect of waiting times on consumers' retrospective evaluations of internet web sites is investigated in four computer-based experiments. Results show that waiting can, but does not always, negatively affect evaluations of web sites. They also show that the potential negative effects of waiting can be neutralized by effectively managing waiting experiences. A conceptual framework and formal random utility model are introduced.
UR - http://www.scopus.com/inward/record.url?scp=0001903449&partnerID=8YFLogxK
U2 - 10.1002/(SICI)1520-6653(199924)13:1<41::AID-DIR4>3.0.CO;2-S
DO - 10.1002/(SICI)1520-6653(199924)13:1<41::AID-DIR4>3.0.CO;2-S
M3 - Article
AN - SCOPUS:0001903449
SN - 1094-9968
VL - 13
SP - 41
EP - 54
JO - Journal of Interactive Marketing
JF - Journal of Interactive Marketing
IS - 1
ER -