Original language | English |
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Title of host publication | Sustainable Marketing Leadership Proceedings of the 35th EMAC Conference |
Editors | G.J. Avlonitis, N. Papavassiliou, P. Papastathopoulou |
Place of Publication | Athens |
Volume | 34 |
Publication status | Published - 23 Jun 2006 |
I don't trust you, but I buy what you're saying
PWJ Verlegh, Ale Smidts, DHJ Wigboldus, Mirjam Tuk
Research output: Chapter/Conference proceeding › Conference proceeding › Academic › peer-review