Identifying strong brands in the brain

Hang Chan, Maarten Boksem, Ale Smidts

Department of Marketing Management

Research output: Non-textual form › Web publication/site › Professional

Original language	English
Media of output	Online
Publication status	Published - 2018

Research programs

RSM MKT

Other files and links

https://discovery.rsm.nl/articles/348-identifying-strong-brands-in-the-brain/

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