Identity concerns or functional concerns? Customers' atttitudes to potential brand identity changes

L Illia, J Rekom

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
Original languageUndefined/Unknown
Pages (from-to)52-67
Number of pages16
JournalCorporate Reputation Review
Volume15
Issue number1
DOIs
Publication statusPublished - 2012

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