Identity concerns or functional concerns? Customers' atttitudes to potential brand identity changes

Research output: Contribution to journal › Article › Academic › peer-review

4 Citations (Scopus)

Original language	Undefined/Unknown
Pages (from-to)	52-67
Number of pages	16
Journal	Corporate Reputation Review
Volume	15
Issue number	1
DOIs	https://doi.org/10.1057/crr.2011.26
Publication status	Published - 2012

Access to Document

@article{73676cb742d742af8de3b4df1e499018,

title = "Identity concerns or functional concerns? Customers' atttitudes to potential brand identity changes",

author = "L Illia and J Rekom",

year = "2012",

doi = "10.1057/crr.2011.26",

language = "Undefined/Unknown",

volume = "15",

pages = "52--67",

journal = "Corporate Reputation Review",

issn = "1363-3589",

publisher = "Palgrave Macmillan Ltd.",

number = "1",

}